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'Gente' is a singular noun, therefore the verb must be in singular.
When the speaker talks about the collective, the singular form of the verb is used. However, when the speaker starts thinking about the individuals, a switch to the plural form of the verb results.
The same things happens in the English.
The band plays on Friday nights. (collective)
It always draws a crowd. (collective)
They are crowd pleasers. (individual reference)
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