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I understand it as "lose pull" in the sense of "pull" as in "influence, as with persons able to grant favors".
Depending on the context, if you say that "007 va a perder tirón si cambian a Craig" you can say that the box office is going to go down... people will not feel as attracted to it...
(Do you have some context for this expression? Otherwise, what I am telling you should work...) Right?
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Lo propio de la verdad es que se basta a sí misma, aquel que la posee no intenta convencer a nadie.
"An enemy is somebody who flatters you. A friend is somebody who criticizes the living daylights out of you."
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