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Old July 26, 2010, 07:03 AM
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Question High-end

Tomísmo Dictionary gives for 'high-end product', 'producto de buena calidad'. That seems fine.
Yet, 'high-end' gives me the idea of being the most expensive and technically sophisticated, as in a high-end stereo equipment.
It is definitely 'un producto de buena calidad', but it seems to be more than that, as in 'producto de primerísima calidad' or 'de la tecnología más sofisticada/elevada'... you name it.

Is my perception of the term off here?
How would you translate "high-end camera"?
¿"Cámara de la tecnología más sofisticada y cara"?
¿"Cámara de primerísima calidad"?
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Old July 26, 2010, 07:20 AM
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High end is the high priced brand. In the United States, Saks is a high -end retailer and Target is not. High end is definitely linked to expensive brand names.

High-end may mean high quality but not necessarily. The emporer's new
clothes may play a role. Incidentally what is the term for the emporer's new clothes in Spanish?
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Old July 26, 2010, 07:48 AM
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Thank you Poli, tracking with all, except with "emporer's"?
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Old July 26, 2010, 09:25 AM
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@Poli:The tale is called "La ropa nueva/el traje nuevo del emperador".
But I'm not sure about the way we would use it related to the kind of objects Pablo talks about.


@Pablo: ¿Lo non-plus ultra en cámaras?
Más formalmente, creo que tus opciones están perfectas, aunque "la tecnología más sofisticada/avanzada" ya implica que también es la más cara, así que yo no aludiría al precio directamente.
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Old July 26, 2010, 09:34 AM
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It is related in that some high-end items are the same or less good than
standard products. The emperor's new clothes is a story about hype. The hapless emperor was hyped into thinking he was wearing something special when in fact he was wearing nothing.

The high-end cosmetics business is famous for this.
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Old July 26, 2010, 10:01 AM
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Ah, thank you to both of you. Yes, I knew the tale... I was not sure what you meant, but being "emperor", that makes sense. (Also, sometimes some item is high-quality, but it also has a "name" or a "trademark" that makes it even 10 times more expensive than the same high-quality item, without that 'name'...) For the purposes of what I need to translate, I got the idea.
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Old July 26, 2010, 10:05 AM
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Yes, the emperor's new clothes should be taught in school. In contemporary society, it's almost as important as being aware of the
golden rule. (¿la regla dorada?)
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Old July 26, 2010, 12:27 PM
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I see now. Thanks, Poli.
We use that tale a little less, but I think in context it should be understood.

As for the golden rule, it's "regla de oro".
Some people also say "regla número uno", to mean it's the most important thing you have to learn.
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Old July 26, 2010, 08:47 PM
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La "Regla de Oro" o la "Regla dorada" que yo conozco es la de "Intenta no hacerles a los demás lo que no querrías que te hicieran a ti" y su versión positiva: "Intenta tratar a los demás como te gustaría que te trataran a ti".
¿Coincidimos?
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Old July 28, 2010, 03:27 AM
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direct translation (used) is "Una cámara de alta calidad" or "una cámra de la más alta calidad".
The usual name for a high-end brand is "productos de gama alta"

saludos
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