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Old February 17, 2007, 12:36 AM
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Loss leader

In the field of retailing, big stores often have what is called a loss leader, a product that they sell at or below cost (they lose money on it) with the purpose of getting people to come to the store to buy it. Once in the store, they know that most people will buy other stuff, therefore the store doesn't lose money in the long run.

How do you say loss leader in Spanish? Is there a specific word for this?

Thanks for the help.
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  #2  
Old February 17, 2007, 05:31 AM
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no soy experto en marketing
Se suele decir en inglés, "loss leader", o la traducción directa "Líder con pérdidas".
Otras suelen decir, por su función, "anzuelo carnada" ( es un término de pesca)
Info:http://www.it-acapulco.edu.mx/descar...a%20Examen.pdf

Saludos
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Old February 17, 2007, 10:00 AM
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También investigué un poco y encontré esta página en Wikipedia que menciona el término "Líderes en pérdidas", aunque lleva a una página que no existe.

Aunque aún no está resuelto el asunto, te doy muchas gracias por la información que has proporcionado sobre los "loss leader". Ahora estoy debatiendo entre líder con pérdidas y anzuelo carnada

Saludos.
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